Rebranding and “a turn for the better”

Marketing Muscatine effort more than just a new logo

MUSCATINE, Iowa – A new logo and a new tag line for Muscatine were revealed to the Muscatine City Council on Thursday (July 12), the first of several meetings with community members to showcase the logos’ design and meaning. The culmination of many years of work from leaders of several entities in Muscatine, the logo and tagline are part of a renewed effort to market Muscatine.

In fact, the inability to adequately market Muscatine was one of the key reasons that early discussions led to the formation of a leadership committee to study and develop a logo and tagline that would work for the entire community of Muscatine. The committee included members from the City of Muscatine, Greater Muscatine Chamber of Commerce and Industry and the Convention and Visitor’s Bureau, Muscatine Power & Water, Muscatine Community College, Muscatine Community…